This is not new technology. However, my plant expert friend and talented gardener, Julia Miller of Four Gardens fame in Brooklyn, swears by this product. It is a plant food that is supposedly just for roses, but she has found that it It apparently works miracles on plants that have a difficult time taking. Just so you know, I was skeptical, but we tried it on honeysuckle and hops vine on my roof that never had been able to establish for whatever reason, and now they are going gangbusters. So it is the real deal. But don't overdo it...a little goes a long way.